Audience Insights

The Audience Insights tab provides performance analytics for subscriber data and campaigns. By default, it displays insights for the first list in alphabetical order.

Key Metrics

• Total Subscribers – Total number of subscribers in the list.
• New Subscribers – Recently added subscribers.
• Unsubscribed Users – Users who opted out.
• Spam Complaints – Reports of emails marked as spam.
• Hard Bounces – Permanently undeliverable emails.

Data Visualization

• ISP Split (Pie Chart) – Shows audience distribution across different mail providers.
• Audience Growth (Trend Graph) – Displays subscriber trends over time.

Conclusion

The Audience module in cmercury provides essential tools for effective list management, segmentation, and analytics. By leveraging its features, you can optimize targeting, track subscriber behavior, and enhance overall email marketing performance.

Start managing your audience today for improved engagement and campaign success!