FAQ – Audience Insights
1. What is the Audience Insights tab?
The Audience Insights tab provides performance analytics for subscriber data and email campaigns, helping users track engagement, subscriber growth, and email deliverability.
2. Which list is displayed by default in Audience Insights?
By default, the insights tab displays data for the first list in alphabetical order. You can manually switch to other lists for detailed analysis.
3. What key metrics are available in Audience Insights?
The Audience Insights tab tracks the following key metrics:
- Total Subscribers – The total number of subscribers in the selected list.
- New Subscribers – Recently added subscribers.
- Unsubscribed Users – Users who have opted out of receiving emails.
- Spam Complaints – The number of recipients who marked emails as spam.
- Hard Bounces – Emails that could not be delivered permanently.
4. How does Audience Insights help in email marketing optimization?
Audience Insights allows you to:
✅ Monitor subscriber trends and list growth.
✅ Identify engagement patterns.
✅ Track unsubscribe and spam complaint rates.
✅ Detect and manage email deliverability issues.
5. What types of data visualizations are available in Audience Insights?
cmercury provides:
📊 ISP Split (Pie Chart) – Displays audience distribution across different email providers.
📈 Audience Growth (Trend Graph) – Shows subscriber trends over time.
6. How can I use Audience Insights to improve my campaigns?
- Identify disengaged subscribers and retarget them with re-engagement campaigns.
- Analyze growth trends to refine lead generation strategies.
- Monitor spam complaints to adjust email frequency and content.
- Track hard bounces to clean up lists and maintain good sender reputation.
7. Can I filter data for a specific time period?
Currently, the Audience Insights tab provides real-time data for the active list. Future updates may include filtering options for custom date ranges.
8. How frequently is the data updated in Audience Insights?
Audience metrics are updated dynamically, ensuring real-time tracking of subscriber activity and campaign performance.
