FAQ – Deep Segments
1. What is the Deep Segments module in cmercury?
The Deep Segments module is a behavioral segmentation tool in cmercury that allows you to track specific user actions on your website (e.g., Add to Cart, Sign Up, View Cart) and categorize your email subscribers based on these behaviors for targeted marketing.
2. How do I start using Deep Segments?
To start using Deep Segments:
- Log in to your cmercury account.
- Navigate to Settings > Tracking and copy the tracking script.
- Paste it into the <head> section of your website’s HTML.
- Publish the changes to enable tracking.
3. What kind of user actions can I track with Deep Segments?
You can track various actions such as:
- Add to Cart
- Product Listing View
- Sign Up
- View Cart
- Cart Removal
- Custom events based on your website setup
4. Where do I define the events I want to track?
Go to the Deep Segments Module within cmercury and click Create New Event. Choose the event type, configure the flow/order (if needed), and save it.
5. How do I generate a report for my Deep Segments?
- Navigate to the Reports section in cmercury.
- Choose the relevant report type.
- Select the desired time frame.
- View, download, or export the report as needed.
6. Can I customize the time frame for tracking Deep Segments?
Yes, you can define custom time frames such as 7 days, 30 days, or any other period that suits your analysis needs.
7. What are the best practices for using Deep Segments effectively?
- Set clear goals for each event you track.
- Adjust the time frame based on event relevance.
- Combine multiple events to study user journeys (e.g., Add to Cart → Purchase).
- Apply filters like demographics or device type for deeper segmentation.
8. Why is there no data in my Deep Segments report?
This could be due to:
- Incorrect or missing tracking script implementation.
- Misconfigured event setup or triggers not firing properly. Double-check your website and event configurations.
