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FAQs – cmercury Dashboard

1. What is the cmercury dashboard?

The cmercury dashboard is an intuitive tool that provides key insights into your email marketing performance, including audience growth, engagement metrics, and campaign trends. It helps you track email activity, monitor subscriber trends, and optimize campaigns for better results.

2. What information does the Activity Overview provide?

The Activity Overview gives a snapshot of your email marketing efforts over the last 30 days, including:

  • Emails Sent – Total emails sent since account signup.
  • Campaigns Deployed – Number of campaigns sent.
  • Active Email Lists – Number of lists or segments targeted in the last 30 days.

3. How can I track my audience growth?

The Audience Overview section displays subscriber trends, including:

  • Total Subscribers – Total active subscribers since signup.
  • Recent Subscribers – New subscribers added in the last 30 days.
  • Subscribers Today – New subscribers who signed up today.

4. What does the Performance Overview show?

The Performance Overview provides essential campaign success metrics, including:

  • Delivered Emails – Successfully delivered emails.
  • Open Rate – Percentage of opened emails.
  • Click Rate – Percentage of emails with clicked links.
  • Unsubscribe Rate – Percentage of recipients who opted out.

5. How is the Delivered Percentage calculated?

The delivered percentage is calculated as:
Delivered Emails = Sent Emails – Bounced Emails

6. How is the Open Rate calculated?

The Open Rate is calculated using:
Total Opens ÷ Total Delivered Emails × 100

7. How is the Click Rate calculated?

Click Rate is measured as:
Total Clicks ÷ Total Delivered Emails × 100

8. How is the Unsubscribe Rate calculated?

Unsubscribe Rate is determined by:
Total Unsubscribes ÷ Total Delivered Emails × 100

9. What is the Performance Over Time graph?

This graph provides a visual representation of key campaign metrics (delivery rate, open rate, click rate, and unsubscribe rate) over time. You can toggle different metrics on or off for a customized view.

10. How can the dashboard help improve my campaigns?

By analyzing the insights from your dashboard, you can:
✅ Identify trends in audience engagement.
✅ Optimize subject lines, content, and sending times.
✅ Improve deliverability and engagement rates.
✅ Reduce unsubscribes and enhance targeting strategies.