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Deep Segments

Overview

The Deep Segments feature in cmercury goes beyond event tracking — it gives you access to detailed behavioral reports that help you understand how users interact with your website. From “Add to Cart” to “Sign-Up,” every event you define can be turned into an insightful report for strategic email marketing.

This guide focuses on viewing, downloading, and using Deep Segment reports, helping you make informed decisions for campaign targeting and user engagement.

Key Capabilities

  1. Behavior-Based Segmentation
    Build smart segments based on specific user actions (like product views or conversions) within set time frames.
  2. Custom Time Frames
    Analyze engagement over 7 days, 30 days, or any custom period that fits your campaign goals.
  3. Event-Specific Reporting
    See exactly which users triggered certain events (e.g., viewed a product, removed from cart).
  4. Report Actions
    View, regenerate, download, or export reports for deeper analysis or CRM sync.

Deep Segment Reports

Once you’ve created your Deep Segments, you can View/Download/Regenerate reports to analyze how users are interacting with your site.

  • Navigate to Reports
    • Go to the Reports section in your cmercury dashboard.
    • Select Deep Segments from the report types.
  • Choose the Segment
    • Pick a previously created segment and time frame.
    • Reports will show a list of email subscribers who matched the criteria.
  • Take Actions
    • View the report on-screen.
    • Download the report in Excel/CSV for further filtering.
    • Regenerate reports if you’ve made updates to your event filters or time windows.

Using Deep Segment Reports in Marketing Campaigns

Your reports are not just for analytics — they’re a gateway to hyper-personalized engagement:

  • Retargeting: Use Deep Segment data to create targeted campaigns for users who engaged with specific product categories or events on your site.

Best Practices for Using Deep Segment

  • Start with Clear KPIs: Know which behaviors drive value — purchases, sign-ups, video plays, etc.
  • Use Comparative Time Frames: Compare user actions over different periods to spot trends or drop-offs.
  • Layer Events for Better Insights: Combine “viewed product” + “added to cart” events to analyze intent vs. action.
  • Use Filters Strategically: Break reports down by device, location, or custom attributes to sharpen your targeting.

Troubleshooting

  1. Missing Data?
    • Make sure the Deep Segments feature is enabled in account settings.
    • Confirm the tracking script is placed correctly on your site.
  2. Events Not Showing?
    • Verify that event tags (e.g., add_to_cart, conversion) match what you’ve implemented.
    • Ensure proper formatting of custom events (e.g., using cwtag(‘custom_event’, …)).

Need Help?

If you need assistance in setting up custom event tags or interpreting your reports, contact our team at support@cmercury.com.

Conclusion

Deep Segments reporting in cmercury empowers marketers with real-time behavioral insights. By transforming user actions into strategic segments and downloadable reports, you can run smarter, more effective campaigns — personalized down to the individual user’s journey.